What is it?
Search engine optimisation (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. Known as ‘organic’ traffic, the traffic generated through search engines is without cost to you.
We optimise your site so that it can be found by search engines, and direct traffic to you.
Why is SEO important?
If your business wants to attract new customers from search engines, then SEO will be an essential aspect of your digital marketing strategy. You may have a brilliant website showcasing your business, but if no-one can find it, it will be useless.
Few people resort to Whitepages or similar to find shops/products/companies. For the vast majority the Internet is their first port of call. We ensure that your business is easily found online, whether by desktop, tablet or mobile phone. If someone is searching for a coffee shop locally, or information from a global source, SEO ensures the most relevant websites are easily found.
Is SEO a one-off process?
Just as your business grows and changes, so should your SEO processes.
Your website is a living, breathing entity on the internet. Every update you make to your website once it is “live” on the internet plays a part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer.
Thankfully, your frequently updated website offers search engines a haven for fresh content and sources of new information for their search requests. Simply put, if you update your website often with high quality content, search engines will love you for it.
Fresh Content = Frequent Indexing
Fresh content will not necessarily give you higher indexing. However, the more frequently you update your website with articles, downloads, and new web pages, the more frequently a search engine will stop by to visit your website. When search engines look at your site more frequently, you have the opportunity to achieve higher rankings based on the content you provide.