Do I really NEED a website – 2020?

Do I really need a website? This is a common question from many small business owners. They are often worried about:

  • The cost of getting a website built
  • The stress of maintaining a website if they have no experience in this area
  • How a website will help their business grow
  • A website being just another thing to consume valuable time
We often hear ‘I have a website, it’s on Facebook’, or ‘I don’t need a website, I have enough work to keep me busy’.
engagedict web design services

We have all learnt a lot from the COVID-19 situation currently facing the country. One of the main learnings is that face-to-face business has become difficult. It has required people to go online.
As experienced web developers, we’d like to give you our thoughts on why you should consider getting a website built.

Reputable businesses are expected to have websites

Potential customers want to be able to find information about you from your company website. Most consumers do research online before they make a purchase. From the local cafe to the hardware shop – we expect businesses to be online. If you don’t have a website, how are your customers able to find you? Did you know that only 40% of Australians use Facebook? You are potentially missing 60% of the population if you rely solely on Facebook for your online presence.

Your website - your information and branding

A website with your branding and logo gives you authority in your industry. It provides you with the opportunity to tell the world about your products and services and gives you an official online presence.

engagedict builds website users can trust

A great website presents your business as more reputable and trustworthy

Consumers are pretty savvy when they research online. In fact, 75% will judge your credibility based on your website design. That’s why it’s so important to have a modern, up-to-date website with a custom domain name and other markers of trustworthiness. A website also shows that you are open for business during a time when there is a lot of uncertainty. 

A website is more affordable than traditional advertising

Many small businesses who don’t have a website still rely on Yellow Pages or local newspaper ads to get their name out there. Considering the move to close local newspapers, and the move away from Yellow Pages, you need to consider if this type of advertising is the best use of your business funds.  A website will  give you a wider reach than locally targeted off-line advertising. 

You can find new local customers

A website isn’t just for finding customers across the globe- it’s an essential tool for attracting local customers too. Almost half (46%) of all Google searches are people looking for something near them. That’s especially true of mobile phone users who might be looking for a shop, restaurant, or other service while they’re on-the-go. If you don’t have a website, you’re missing out on an opportunity to catch those visitors when they’re in your neighbourhood and ready to buy. 

Facebook recently announced a new algorithm that prioritises the content shared by a user’s friends, over any advertising or business content.

But I am online - I have Facebook!

Maybe you already have a Facebook page and some pretty good reviews on social media. Lots of business owners assume that a social media profile for their business is enough. 

Consider though that not all people are on Facebook or Instagram. Older people in particular are not familiar with these platforms, and so would never find you.

There are problems with this strategy. You will always be dependent on the social media platform you choose. Algorithms change, rules change, and what’s working one day might not work a few weeks from now (as many businesses who depended on Facebook have recently learned). 

If you have a website, it belongs to you, and you control the content and the message. Part of the reason you started your own business is so that you don’t have to follow other people’s rules – so why would you just do what a social media platform tells you to? 

Trends change, too. If your customers are on Instagram today, they might be on a new platform tomorrow. As people switch from one tool to the next, your website acts as an anchor. No matter what social media service customers prefer, they can always find your website in the same place, available to everyone. 

The bottom line: Every business needs a website

I hope after reading this article you will be re-thinking your need for a business website.  Whether your business is large or small, a well developed website will enhance your business and your profits. Please contact engagedICT for a chat and a no obligation quote to bring your business online.

Website vs Facebook

Website vs Facebook - which is best?

Do you even need a website anymore?

A business Website vs Facebook – which is best? I am often asked this question by business owners. As social media platforms (Facebook, Instagram etc) become more advanced, building online relationships with prospective customers is now easier than ever.  As reported by Ad Week, there are now more than 40 million active small business pages on Facebook.

Over the past several years, the social platform has continually introduced new upgrades focused on keeping users from leaving the site. If you have ever tried to share a Facebook-hosted video with a non-Facebook user, you have experienced this phenomena. The video has no “home” outside of Facebook, meaning your friend must visit the social network to watch it (whether they have an account or not).

 

Website vs. Facebook : Which is Best?

If you’re going to have marketing success in the age of platforms, you’re going to need your website to be a hub for all of them.

In this article, we’ll explain why business websites are not going obsolete any time soon.

1. Less Competition

The competition on Facebook is fierce. Research reveals the average number of engagements with Facebook posts created by brands has fallen more than 20 percent since January 2020. The company analyzed more than 880 million posts and gleaned the average number of engagements fell from 340 to 264 over the first 6 months of the year:

Put simply, there is now more content being created than there is time to absorb it.

The average newsfeed displays 1,500 stories, according to Facebook. The typical Facebook user increased their total number of page likes by 50 percent in 2019. The more pages someone likes, and the more friends they have, the more competition businesses have to break through.

Compare that to your company website, where you have someone’s undivided attention — even if it’s only for a few minutes. Will you have to do something to drive traffic to your site? Yes, but that’s nothing a solid organic search strategy can’t handle.

Companies who practice inbound marketing may have hefty competition for keyword search terms at the beginning of their journeys, but that competition will significantly decrease over time with consistent effort. Conversely, Facebook competition is only likely to increase.

2. You Control The Experience

Another benefit of maintaining a company Website?

You are 100% in control of the brand experience. A well-designed website will function as an extension of your company vision, values and services. Not only will it provide visitors with valuable information, but it will also help them to better understand your unique selling proposition.

You can customize your Facebook business page with a background photo. But, at the end of the day, the page still looks like… well, Facebook! With so many choices available today, potential customers want to know what makes you different from the competition. A company website is much more conducive to telling your brand story in a clear and engaging manner. Also, your site won’t be subject to the effects of Facebook’s ever-changing algorithm. Relying on third-party sites means following their terms of service, like it or not.

3. You Own The Leads

While creating content for native platforms is great, there is no substitute for capturing a prospect’s email address.  Email still provides the highest ROI for modern marketers. Once you have someone’s email address, you have the power to deliver the right marketing message at the right time.

While Facebook is ideal for attracting fresh prospects, it doesn’t provide everything you need to complete the sales cycle. Ideally, you want to motivate your Facebook followers to your website where they can then sign-up to stay in contact. You can’t guarantee a placement in their newsfeeds, but you can count on being recognized within their Inboxes. But, how do you get them to part with their email addresses in the first place?

Create an enticing lead magnet that motivated them to sign-up. If you have a long sales cycle, your online marketing strategy should include layered content for every stage of the Buyer’s Journey. Ideally, your website should act as the hub for all of your online marketing efforts. Use social media channels for lead generation, but nurture those leads through your website and email newsletter.

Website vs. Facebook: Which is Best?

None of our clients rely on one platform entirely. Instead, they are using platforms to build audiences where their target personas spend their time. Then, they are using their website to generate leads and nurture those leads into customers.

The bottom-line: There is no substitute for the level of brand control, user personalisation and lead nurturing that can be accomplished via a business website. While solely utilizing Facebook might work great for certain consumer-based businesses (e.g. bars, restaurants, massage studios), it’s a pretty ineffective strategy for B2Bs.

If your typical buyer does a fair amount of research before making a decision, your best bet is guiding them through a strategic content funnel on your site.